Did Boom Makeup Cindy Joseph Died
Cindy Joseph, a Model Who Embraced Her Age, Is Dead at 67
Like many models, Cindy Joseph began her career with a chance encounter. Unlike many models, she did non get her lucky interruption until she was nigh l.
Shortly later she stopped dyeing her long argent hair, a casting agent spotted Ms. Joseph on a New York Metropolis street and asked her to pose for a Dolce & Gabbana ad.
"I certainly didn't fit the condition quo of the modeling earth," Ms. Joseph told Yahoo Beauty in an interview final year. "I was 49 years old — I was under five-foot-eight, my hair was gray. How-do-you-do! I had crow's feet!"
Soon after that, Ms. Joseph signed a contract with the Ford modeling agency. In her 50s and 60s she modeled for companies like Olay, Elizabeth Arden, Anthropologie and Ann Taylor. In 2010 she founded Blast! past Cindy Joseph, an all-natural cosmetics company designed to complement, not disguise, a adult female's age.
Ms. Joseph continued modeling until weeks before she died, on July 12, in Cortlandt, Due north.Y. She was 67. The cause was soft tissue sarcoma, her son, Bo, said.
Image
Before Ms. Joseph became a model and an entrepreneur, she spent decades working every bit a professional makeup artist for supermodels like Christy Turlington, Naomi Campbell and Cindy Crawford. But she never considered modeling professionally herself.
Her career flourished as companies began to seek more mature models to appeal to aging baby boomers, and she appeared on the covers of magazines and on billboards, including i for Target in Times Foursquare.
She also encouraged models, and women in full general, to embrace their historic period instead of trying to conceal information technology. And she exemplified a wave of models who take succeeded in recent years past doing just that.
"There's not a woman who doesn't desire to await younger than she is, because we're told that as we age, our value goes down," Ms. Joseph told The Honolulu Star-Advertiser in 2011.
Ms. Joseph thought that fixating on youth was unhealthy — and an ineffective beauty strategy. Many cosmetics, she contended, failed their wearers past trying to mask signs of aging. She started Blast! to market cosmetics that burnished a adult female's features rather than burying them.
"Instead of anti-aging, I say it'south pro-aging," Ms. Joseph told The New York Times in 2010. "The idea is, women can look beautiful without looking younger."
Prototype
The idea backside Boom! was to simplify a makeup kit by replacing innumerable powders, ointments, blushes, unguents and salves with a handful of sheer cosmetics. 1 of the visitor'due south owners, Ezra Firestone, said in an interview that Blast! started slowly simply that annual sales were now "in the 8 figures."
Cindy Gay Miller was built-in in Seattle on Jan. 26, 1951, to Reid and Gertrude (Maple) Miller. Her father ran a jewelry and gift store, and her mother worked in the metropolis planning department of Fremont, Calif., nigh San Francisco, where her parents moved when she was immature and where she grew up.
She dropped out of high school at the height of the 1960s counterculture and in 1969 married Leonard Joseph, a photographer. They settled in Alameda, Calif., where Ms. Joseph began working as a makeup artist with him. Her talents attracted the attending of leading photographers, and shortly she was traveling the globe to work with the likes of Uli Rose and Peter Lindbergh.
She and Mr. Joseph separated in the early 1980s and later divorced, and she spent some years in Paris before settling in New York. In 2013 she married Bruce Kocher, with whom she lived in Common cold Bound, N.Y. He survives her.
In addition to him and her son, Bo, an artist, she is survived by a brother, Greg Miller; a daughter, Julia Joseph, a singer and songwriter who also works as a makeup artist; two stepsons, Tim Kocher and Bruce Kocher Jr.; and four grandchildren.
Ms. Joseph acknowledged that there was at least one drawback to the increased number of older professional person models: more contest.
"I used to do a go-see, and there were iii of us," she said in 2010. "At present it tin be x, and sometimes a roomful. With more women my age in the business, I'1000 working less."
Source: https://www.nytimes.com/2018/07/25/obituaries/cindy-joseph-a-model-who-embraced-her-age-is-dead-at-67.html
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